Hi, I'm Jacob Sandoval
A Phoenix-based eCommerce strategist and digital transformation leader helping brands build scalable, profitable online operations and optimize customer experiences.
I'm deeply passionate about architecting how modern retailers scale in the digital age. How do we maximize customer lifetime value? What does it look like to build a highly profitable, scalable eCommerce operation? How do we leverage technology to drive sustainable growth?

Experience & Ventures

Matador Labs
Founder
A strategic eCommerce partner with 15 years of experience building scalable business solutions for medium-to-large retailers through expert leadership and collaboration with teams of any size.

Forever Redwood
CTO/CMO
A full-stack CTO/CMO with over 15 years of experience leading a multinational manufacturer while consistently scaling operations and driving profitable growth.

BeatBox
Founder
Leveraging artificial intelligence to revolutionize how teams communicate, while driving strategic growth and unlocking new levels of productivity.
Professional Journey
My journey from software architect to eCommerce entrepreneur has been driven by a passion for creating digital experiences that solve real business challenges. With over 20 years of experience, I've had the privilege of building and scaling eCommerce operations that have generated over $1 billion in online sales across diverse industries.
My technical background gives my ventures a competitive edge—I understand both the strategic vision and the implementation details required to build companies with technical excellence at their core. This technical acumen has been instrumental in identifying market opportunities that others miss and developing innovative solutions that drive measurable results.
Today, I focus on helping brands navigate the complex landscape of modern eCommerce through strategic consulting, technology partnerships, and direct investment in promising retail technology companies.
Strategic Vision
I believe in building digital commerce experiences that create sustainable value through technological innovation. My approach focuses on identifying overlooked market needs and developing scalable solutions that empower businesses to thrive in an increasingly competitive landscape.
My ventures target industries ripe for transformation—where outdated systems can be replaced with intuitive, scalable alternatives that empower businesses and delight their customers. I'm particularly interested in areas where AI and machine learning can create meaningful competitive advantages.
Strategic Services
Strategic Services
- • Technical co-founder partnerships
- • Executive advisory services
- • Digital transformation consulting
- • Technology due diligence for investors
- • Architecture and engineering leadership
Technical Arsenal
eCommerce Platforms & Integration
Shopify Plus • Magento • BigCommerce • Custom Solutions
Data Architecture & Analytics
Customer Analytics • Performance Optimization • Business Intelligence
Growth & Optimization
Conversion Rate Optimization • A/B Testing • Personalization
Operational Excellence
Streamlining deployment and maintenance processes to reduce overhead and accelerate time-to-market. Specializing in scalable infrastructure that grows with your business needs.
Let's Build Something Impactful Together
Technology entrepreneur and engineering leader building innovative digital products that combine technical excellence with business vision.